Culligan of Cleveland is dedicated to providing cleaner, soft, great-tasting water with custom solutions and services designed for the community’s unique water concerns.
Culligan of Cleveland looked to educate Clevelanders on the importance of clean drinking water and to promote the specific solutions they have for residents.
We developed a very Cleveland-specific integrated campaign addressed at local homeowners on the importance of clean drinking water while promoting Culligan’s free water test. We leaned in on specific pop culture and references known to Clevelanders, even creating a unique hashtag for the campaign, #CLEanWater.
