I was asked to help create and lead a new internal ad agency with the Austin-American Statesman, due to mounting requests from sales clients for agency services. What began as a grassroots cause with a handful of creatives, became a 14-person multimillion-dollar full-service agency at its peak.
Build a brand from the ground up, then several years later, re-brand it to keep up with the agency’s growth, it’s burgeoning list of clients, and the type of prospects the agency was entertaining.
The initial brand development for Studio was born out of a manifesto created and an idea borrowed from a Netflix documentary that featured a world-renowned sushi chef whose attention to detail and focus on perfection provided a collective rallying cry for the agency. The re-brand, shown here, took that concept to another level by folding in aspects of numerology and the symbol for infinity.
