Lake Austin Spa Resort, ranked the #3 destination spa resort in the United States by Conde Nast Traveler, knew it was time to refresh their brand. They made an appointment with us for a workshop that culminated into not only an updated brand but a series of rejuvenated ad campaigns.
Breath new life into an iconic Austin-based spa and resort wanting to attract a younger generation of clientele. Refresh old ad campaigns to adjust to younger prospects and promote new spa services and resort programs.
We kicked off our relationship with Lake Austin Spa Resort by holding a massive Brand Workshop that produced a new set of Brand Guidelines for both the spa and resort side of their business (a first in their history) and new seasonal ad campaigns that directly reflected the updated look and feel aimed at more youthful audiences.
