Bud Light – and its local distributor in Central Texas – developed a special Austin Edition beer can design to kick off SXSW. Designed by two local artists, a portion of the proceeds from the sale of Bud Light cases were donated to the Texas Music Office.
Develop a campaign to introduce Bud Light’s Special Austin Edition aluminum can design during SXSW.
We took the graphical elements on the new can design and animated them in a looping video that played in Bud Light’s “Deep in the Heart of Texas” interactive experience, as well as a social media campaign promoting the announcement and event.
