Good Clean Love began back in 2003 when founder Wendy Strgar worked in her home kitchen to develop healthy, organic intimacy products. We developed creative concepts for her that we wanted consumers to love.
Develop an ad campaign that reflects the true natural, organic aspects of the Good Clean Love products. Discuss the unique differentiators of the brand, including it being 100% organic, woman-developed and owned, and aimed at altruism.
From our research, which included reading hundreds of customer reviews, we knew it was imperative to create concepts that extolled the virtues of the products – which include being organic and sustainably developed – while developing a beautiful, smart and respectful series of concepts that honored the intelligence and maturity of their customers and prospects.
One of the things that we noticed when researching GCL and its competitors were the lack of “Contextual Imagery.” We thought we had the opportunity to show the product in a subtle way where it was being used, while simultaneously focusing on product benefits that we felt really stood out, especially compared to the competition.
