Part of UK-based Bio Products Laboratory, BPL Plasma has been a global leader in the plasma collection industry for more than 25 years. They support the creation & manufacturing of lifesaving drug therapies by supplying high-quality plasma to people in need.
BPL recruited us to create an awareness campaign for two distinct audiences: young college-aged adults and lower-income families, both in need of acquiring extra income but also wanting to help those in need throughout the community.
As one might expect, there are a lot of misconceptions and some fear regarding the details of donating blood plasma. We created a campaign that helped promote the positive aspects of donation as well as dispelled myths surrounding it, all the while presenting the experience as bright, happy, safe, and lucrative. To promote repeat visits, we developed the campaign tagline, “Donate. Earn. Return.”
