Brookfield Residential

The seventh largest residential homebuilder in North America moved into Central Texas, building unique communities and single-family homes.

Creative Mission

Brookfield was right at home working with us to create brand campaigns. We created numerous campaigns over the years but “Drawn Home” was truly their chance to connect the people who buy their homes with what they felt made their home, well, a home.

Creative Strategy

We interviewed more than a dozen different people inside Brookfield homes and asked them to draw what came to mind when they thought of “Home.” What happened next was truly moving and often unexpected.

Campaigns

Campaign Hero Video.