The premier men’s clothier in Miami, FL, needed a new look for an advertising campaign to reach affluent, style-conscious men. We set them up in style.
Promote brand awareness and increase weekly appointments by promoting the Damiani experience and lifestyle to new, slightly younger potential clients as well as to Damiani core customers with high incomes and luxury lifestyles.
We knew we needed to do more than cater to new customers through fashion. We needed to make them part of an elite club. “I AM” Damani was created for this purpose, in essence saying, “I AM part of something exclusive.” So, we invite the consumer to join us while placing the Damiani name front and center, reinforced by the beautiful fashions they sell.
