Tennessee’s preeminent motorsports provider needed a brand new approach to their advertising. We ended up creating something powerful.
Creative Mission
Increase leads and therefore market share and sales of Interstate 69’s new and used motorcycles, off-road motorsports, and marine vehicles. Profile their team as experts and their showrooms as must-see events.
Creative Strategy
We felt strongly that the way to capture the market’s attention was to emulate the power and motion experienced when driving the ATVs sold by I-69 Motorsports. In essence, we wanted I-69 to “own their power.”