Mountain Ice is an all-organic pain therapy gel made from natural plants and extracts. They looked to our team to apply a fresh, new approach to their advertising.
Generate awareness of Mountain Ice Sports Recovery and Pain Relief Gel products among health-related business owners (Physical Therapists, Chiropractors, Pain management professionals, and athletic departments) who treat athletes and weekend warriors, as well as consumers suffering with arthritis and muscle pain.
Get audiences to think of Mountain Ice first when it comes to dealing with pain and recovery.
We positioned Mountain Ice as the all-natural alternative to competitive products, aimed at young-active adults, professional athletes, weekend warriors, and health-related business owners who treat them. Secondarily, we created a solution for promoting Mountain Ice’s free trial.
