The New Orleans Police Department is always on the lookout for recruits, whether they’re straight out of school in the parishes around the city or hand-picked veterans from other large cities around the nation.
Creative Mission
Develop a recruitment campaign to attract young new recruits as well as to pull veteran officers from some of the nation’s largest cities.
Creative Strategy
We leaned in on the pride of working in one of the nation’s most popular tourist destinations, as well as the personality (and vernacular) that are well-known throughout the United States, positioning New Orleans as the preeminent spot to find and flourish in a law enforcement career.