Big game hunter, country music star, pilot, and overall most interesting man in the back woods, Nick Hoffman sought to take his the branding of his show to new places. We captured the sights, sounds, food, culture and music of the places where he hunts and fishes.
Create awareness of Nick’s Wild Ride’s new season, focusing on his Big Game hunts around the world and the people and places he meets as part of the adventure.
To announce the new forthcoming Season of Nick’s Wild Ride, we went with a “Big” concept, as in big game, big action, big adventure, and Nick’s return as a really big deal. It’s an idea that was not only literally big in it’s own right, but carefully reflects Nick’s brand – his personality, expertise, sense of humor. He’s not just your typical big game hunter. Nick’s show is about travel, exploring, food and drink, and the big personalities he meets throughout his journies.
