Pinksy is distinguished as one of the top breast augmentation specialists in the country. Over 90 percent of their clientele is referral-based. And they looked to us to change that.
Creative Mission
Generate leads by promoting Pinsky Plastic Surgery as a luxury, high-end experience for women with ample disposable income who wish to enhance their appearance.
Creative Strategy
Because we know that emotion plays a big part for patients in choosing a provider, we dialed in on the fact that patients need to feel like they are their practice’s top priority, and that Dr. Pinksy and his staff consider each patient as someone unique. The result is a fresh luxurious campaign that positions Pinksy patients as works of art. The purposeful use of color is meant to evoke feelings of health, nature, tranquility, cleanliness, and warmth.