Made for “The American Warrior that lives within us all,” Rogue manufactures edgy apparel and accessories.
Re-invent a brand and it subsidiaries that exude the unapologetic American-badass lifestyle.
We held a Brand Workshop that covered the parent brand, Rogue American Apparel, as well as their two sub-brands, Invader Coffee, and its workout gear, Disciples of Iron. We ended up reflecting a unique set of Brand Guidelines in both digital and print forms, the former being saved to a mini-revolver USB drive and the later being forged with steel covers and bound with ringlets.
We used the guidelines to develop a campaign to sell their apparel.
