For the past few years, USAToday has offered sports fans the opportunity to create March Madness brackets online. This year, they looked to us for an assist.
Develop a campaign that creates awareness and drives engagement for USA TODAY Sports’ interactive 2022 & 2023 Brackets franchise.
We developed three campaigns: the first was to generate awareness and excitement about USA Today’s March Madness brackets contest. The second campaign was created to get subscribers to return to check their brackets and engage with others in the contest throughout the tournament. Finally, a third campaign was developed to promote USA Today’s new Subscriber Pool contest.
