Looking to build brand concepts for Narragansett Brewing Company, a craft beer company based out of Providence, Rhode Island. Client has expressed interest in creating video content for “brand revival” and is sending over brand guidelines
The client asked us to develop evergreen campaign concepts to generate awareness of Narragansett within new markets and customers that lean in on the history, revival, and neighborly communal aspects of their flagship lager.
We developed an integrated ad campaign story built on the communal feel of the Narragansett brand, focusing on its storied history; namely its recent revival.
