LuLu’s is more than just a restaurant—it’s a vibrant Gulf Coast destination that blends fresh coastal cuisine, live music, and family-friendly entertainment into an unforgettable experience. Founded in 1999 by Lucy Buffett, sister of the late music legend Jimmy Buffett, LuLu’s began as a humble burger shack in Gulf Shores, Alabama, and has since grown into a celebrated chain with locations in Gulf Shores (AL), Destin (FL), and North Myrtle Beach (SC).
What truly sets LuLu’s apart is its inclusive and joyful atmosphere. Each location offers waterfront views, live music daily, and interactive attractions like ropes courses, arcades, and sandy play areas for kids. LuLu’s asked us to develop an integrated ad campaign that matched the fun, variety, and vibe of its flagship restaurant.
We developed a unique, colorful, energetic, and engaging advertising campaign to promote LuLu’s as the summer vacation destination in Gulf Shores, Alabama, for families throughout the southern coastal region, establishing a bright, confident, and slightly mischievous campaign featuring handwriting statements from its target audiences.
